What If Hub exists to answer one question from two directions: what could I do today that leaves me better off whichever way the next decade goes?

One future is the optimistic one. AI turns out to be mostly an amplifier. It changes jobs more than it deletes them, it makes skilled work cheaper to do, and the people who learn to direct it come out ahead. That's a reasonable bet, and it may well be right.

The other future is the backup plan. Some jobs go and don't come back. Household income falls. Energy gets expensive. The power goes off for two days, the supply chain wobbles, or something you rely on just isn't there.

Most writing picks one of these and commits to it, with techno-optimism on one side and doom on the other. Both are easier to write than the honest position, which is that nobody knows, and that the sensible thing is to look for decisions that pay off either way. A second income is useful whether AI creates opportunities or takes your job. Lower energy bills help in a crisis and in an ordinary February. That overlap is what this site is about.

Who writes this

What If Hub is owned and run by Wesley Tasker, based in the UK. It's written and kept up to date by a team at What If Hub, working to the editorial standards on this page. We genuinely live in both halves at once: keen users of AI tools who also keep a stocked cupboard, a cash buffer and a way to charge a phone when the power's off. We don't think either future is certain. The preparation is cheap, though, and being caught out costs a lot more than being ready for nothing.

We don't claim professional qualifications in finance, energy, law or emergency planning. Where a subject really needs a professional, like a Gas Safe engineer, a qualified accountant or a debt adviser, the articles say so and point you to one rather than pretending otherwise.

About the two bylines

Articles with a named byline, such as Wesley Hawkins, are written by one member of the team and carry that writer's point of view.

Articles bylined The What If Hub Team are the compiled and maintained ones: data round-ups, reference indexes and checklists that the team updates as the figures change.

How we handle sources

This matters more than usual on a site about money, energy and being prepared, so here are the rules, spelled out.

  • Primary sources come first. When a claim is about UK policy, energy, statistics or safety, it should trace back to gov.uk, Ofgem, ONS, the Met Office, the Food Standards Agency or a similar body, not to another blog.
  • Figures that go out of date get flagged. The Ofgem price cap changes every quarter, grant schemes open and close, and product prices move all the time. Where a number will go stale, the article tells you to check the current figure instead of quoting one and hoping.
  • No invented statistics, testing or experience. If we haven't used a product, the article won't suggest we have. If a number can't be traced to a credible source, it comes out or gets softened, rather than being dressed up with a vague citation.
  • We say when we're not sure. "We don't know" is an acceptable sentence here, and you'll see it more than once.

Corrections

We'll get things wrong sometimes. When something factual is wrong, we correct it rather than quietly deleting it, and if the correction matters, the page says it was updated.

If you spot a mistake, whether it's an out-of-date figure, an assumption that doesn't hold, or a UK detail that reads like it was written for somewhere else, please tell us at hello@thewhatifhub.com. Corrections from readers are genuinely welcome, and they're the cheapest quality control there is.

Commercial policy

What If Hub currently carries no affiliate links and earns no commission from anything it discusses. There's no paid placement, and nothing appears here because someone asked for it to.

That may change, since affiliate links are a normal way for a site like this to pay its way. If and when it does, three things will hold:

  • Affiliate links will be disclosed clearly, before the relevant content, in line with ASA and CAP guidance, and not tucked away in a footer.
  • Nothing will be recommended because it pays more. Where products genuinely differ, the article will explain the difference rather than crowning a winner.
  • No article will claim hands-on testing that hasn't happened.

If any of that ever stops being true, the site will have lost the only thing that makes it worth reading.

What this site is not

  • It isn't financial advice. The articles about money are there to help you understand things. What If Hub isn't regulated to give financial advice, and doesn't.
  • It isn't a prepping site. There's no bunker here and no interest in one. The home side of the site is about lower bills, less waste and everyday resilience.
  • It isn't an AI hype site. We're enthusiastic about the tools and sceptical about the claims made for them.
  • It isn't a content farm. Fewer articles, written properly, is a deliberate choice.

Get in touch

Corrections, questions, disagreements and ideas for what to cover next: hello@thewhatifhub.com.

How the site handles personal data, and the cookies it doesn't use: privacy and cookies.